The world is increasingly going mobile. Internet-browsing
with smart-phone’s are now on the fast track being used as a
major tool, combining the power of the computer with the
mobile capability of a phone. Accessing the Internet from a
mobile phone has surpassed those using laptops. Smartphone
growth is expected to increase by 25 percent each year to
over a billion users by 2011. Needless to say, if your
website is not
"mobile ready," you are less likely to attract those
targeted visitors and retain them as customers.
As we all know websites are made for large monitors, usually
17”-19", which is the size of a
magazine spread or two
letter-size pages side by side. Now imagine having to fit
all that content onto a 3.5" business card: the screen size
of an iPhone. And that's the largest display among mobile
devices; most are only 2" diagonal.
Why would you ever need a mobile web site
Convenience. Most mobile users usually need to access only a
small portion of a website's content: Contact, image
gallery, informational text, directions, and so on. A
custom-made mobile version of your site is an easy and
affordable solution to the site mobility problems.
How does it work?
Unlike desktop web browsing where one can take time to
search through a complex site, the average mobile user is
looking to find a limited amount of information quickly.
Convenience and speed, rather than breadth of content,
define the mobile experience. So, a mobile site must load in
a fraction of the time and the information must be organized
and easy to find.